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MarTech » Data » IAB Tech Lab prepares digital media industry for ‘watershed moment’ “We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. “It’s unparalleled in the approximately quarter-century of the digital media industry. Our mission remains privacy and addressability, balancing consumer demand for privacy with …

IAB Tech Lab prepares digital media industry for ‘watershed moment’ Read More »

Diane Primo, CEO of Purpose Brand. “For us, it’s about working on things that are focused on making money – that’s really important – but also on improving the world in some way. And we don’t think there’s a conflict in that, by the way. Making money enables you to do more good, to be …

Why being purpose-driven goes hand-in-hand with being profit-driven and resilient Read More »

MarTech » Performance Marketing » What do SEO platforms do and how do they help marketers get found on search engines? Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of …

What do SEO platforms do and how do they help marketers get found on search engines? Read More »

B2B firms saw their revenue from digital channels skyrocket in the past two years. These companies say 40% of their revenue now comes from digital channels compared to 28% two years ago, according to Salesforce’s State of Commerce report. That’s a reflection of increased digital order growth as B2B global same-site sales grew 95% over …

Digital revenues skyrocket for B2B businesses Read More »

Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. Facebook has declined to comment on the new product. There has not been a release date for a …

Facebook said to be planning Basic Ads product Read More »

MarTech » Digital Transformation » New solution promises improved data visualization to streamline campaign reporting Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Data Canvas is seen as an alternative to the traditional …

New solution promises improved data visualization to streamline campaign reporting Read More »

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. This can help your team make an effective platform choice. Make sure …

20 questions to ask during an email marketing platform demo Read More »

MarTech » Marketing Management » Getting started with the Agile Marketing Navigator: How to determine the minimally viable launch We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The navigator has four major components: Collaborative …

Getting started with the Agile Marketing Navigator: How to determine the minimally viable launch Read More »

In today’s attention economy, legacy content management solutions no longer meet the needs of content creators and their development teams. Arc XP is a cloud-based digital experience platform that helps enterprise companies, retail brands and media and entertainment organizations create and distribute content, drive digital commerce and deliver powerful experiences. Available on AWS Marketplace, Arc …

A hands-on solution for powerful digital experiences Read More »

B2B conversational marketing platform Drift has announced that Scott Ernst will become CEO while co-founder David Cancel will take on the role of executive chairman. Co-founder Elias Torres will continue in the CTO role. Cancel and Torres are a rare example of Latinx co-founders in the martech space. David Cancel Ernst spent over five years …

Drift appoints new CEO, David Cancel to become executive chairman Read More »