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While many big brands test virtual storefronts, NFT drops and other metaverse activations, what does this mean for B2B marketers? The B2B playbook will evolve to include some version of the same strategies. After all, B2B marketers have been adapting all kinds of consumer marketing channels, from video to social, even using B2B influencers. Here …
With Salesforce Connections taking place in person this week, the cloud-native vendor dropped a long list of announcements about its Commerce and Marketing Cloud offerings, including a pilot NFT cloud under the Commerce umbrella. It also announced a series of new partnerships, with the partners set to debut new apps on the Salesforce AppExchange. NFTs …
The perfect storm has been brewing around digital identity for some time. We’ve got Google’s ever-impending deprecation of third-party cookies set to take effect in 2023; Apple’s decision to phase out its mobile identifier for Advertisers (IDFA) to track users for targeting, personalization and attribution; and most recently, Google’s announcement that they are planning to …
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. But deciding whether your company needs an enterprise-level identity resolution platform calls for the same steps involved in any software adoption, starting …
Does your organization need an identity resolution platform? Read More »
U.S. companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The overall CX Index score fell from 72 in 2021 to 71.3 in 2022 on …
US businesses’ CX scores down from last year’s all-time high Read More »
Today, Samsung US launched its server on digital gaming community platform Discord. The server is a connected group of Discord users who will be able to join up and chat about all things Samsung. This is by no means Samsung’s first foray into the metaverse. The electronics maker established an experience, called 837X, on 3D …
Wix, the website design, creation and management platform, has announced the relaunch of its solution for the hotel sector, Wix Hotels. For this new iteration, it has partnered with HotelRunner, an online sales and management platform for hotels. Wix Hotels by HotelRunner will launch first in English and then in other languages. What it does. …
Football Pipe Sierra has taken to Twitter to share an update on Luis Diaz, which we believe will excite some Liverpool fans. What’s the story? Well, the Colombian journalist – who actually broke the news of the winger’s £37m move to Liverpool – believes supporters haven’t even seen 50% of what the 25-year-old is capable …
Rafael Nadal’s former coach and uncle, Toni Nadal, has anointed Carlos Alcaraz as the player to take over from the “Big Three” – Roger Federer, Novak Djokovic and his nephew. The trio have dominated the game for almost the last two decades, but are now slowly but surely seeing some of the younger players come …
Illustrious coach names Roger Federer, Rafael Nadal, Novak Djokovic successor Read More »
Barcelona’s precarious financial situation will see them make a number of first-team stars available for transfer during the summer window. It will not only be players that have been deemed surplus to requirements but also regular first-team stars that have a considerable amount of value. Frenkie de Jong is likely to be the most high …
Barcelona make €60 million decision ahead of summer transfer window Read More »