Technology
When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. This can help your team make an effective platform choice. Make sure …
20 questions to ask during an email marketing platform demo Read More »
MarTech » Marketing Management » Getting started with the Agile Marketing Navigator: How to determine the minimally viable launch We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The navigator has four major components: Collaborative …
In today’s attention economy, legacy content management solutions no longer meet the needs of content creators and their development teams. Arc XP is a cloud-based digital experience platform that helps enterprise companies, retail brands and media and entertainment organizations create and distribute content, drive digital commerce and deliver powerful experiences. Available on AWS Marketplace, Arc …
A hands-on solution for powerful digital experiences Read More »
B2B conversational marketing platform Drift has announced that Scott Ernst will become CEO while co-founder David Cancel will take on the role of executive chairman. Co-founder Elias Torres will continue in the CTO role. Cancel and Torres are a rare example of Latinx co-founders in the martech space. David Cancel Ernst spent over five years …
Drift appoints new CEO, David Cancel to become executive chairman Read More »
While many big brands test virtual storefronts, NFT drops and other metaverse activations, what does this mean for B2B marketers? The B2B playbook will evolve to include some version of the same strategies. After all, B2B marketers have been adapting all kinds of consumer marketing channels, from video to social, even using B2B influencers. Here …
With Salesforce Connections taking place in person this week, the cloud-native vendor dropped a long list of announcements about its Commerce and Marketing Cloud offerings, including a pilot NFT cloud under the Commerce umbrella. It also announced a series of new partnerships, with the partners set to debut new apps on the Salesforce AppExchange. NFTs …
The perfect storm has been brewing around digital identity for some time. We’ve got Google’s ever-impending deprecation of third-party cookies set to take effect in 2023; Apple’s decision to phase out its mobile identifier for Advertisers (IDFA) to track users for targeting, personalization and attribution; and most recently, Google’s announcement that they are planning to …
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. But deciding whether your company needs an enterprise-level identity resolution platform calls for the same steps involved in any software adoption, starting …
Does your organization need an identity resolution platform? Read More »
U.S. companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The overall CX Index score fell from 72 in 2021 to 71.3 in 2022 on …
US businesses’ CX scores down from last year’s all-time high Read More »
Today, Samsung US launched its server on digital gaming community platform Discord. The server is a connected group of Discord users who will be able to join up and chat about all things Samsung. This is by no means Samsung’s first foray into the metaverse. The electronics maker established an experience, called 837X, on 3D …